What I told my buddy yesterday
Posted in Getting Started with PPC on 31. Mar, 2010
My friend emailed me yesterday asking how to get started in affiliate marketing. Here’s what I told him (whole thread below):
~begin thread~
Direct linking? Ok, I’d go to Google and type: (some subject matter) affiliate program
examples are:
real estate affiliate program
soccer affiliate program
recurring affiliate program
You get the idea. I’d choose 2-3 of these searches so you have 2-3 markets you’re trying out.
Then I’d join 5-10 independent affiliate programs (that are not part of a network like cj.com or clickbank or whatever) from each of these markets.
Then use Google shadow [you can do this manually too, it'll just take longer] to write ads for them and bid $1 or so as long as you are keeping your keywords really tight (like product name, author name, etc for now) — be sure the merchant allows you to bid on these
Then turn off losers (100 – 150 clicks, no sales), quickly adjust bids on those that get sales to aim for $1 spent to make $2 ($1 profit). Be sure you have your daily budget set to a number you can afford.
What do you say?
On March 30, 2010, at 4:04 PM, Gxxxx wrote:
Direct linking to start because my knowledge is limited.
Thanks, G
On March 30, 2010, at 3:53 PM, Tim Houston wrote:
yo Gxxxx — are you looking to direct link or build out a site?
Tim
On March 30, 2010, at 3:40 PM, Gxxxxxx wrote:
Hey buddy, I’m trying to get my feet wet with this real affiliate marketing stuff and I’m struggling to even pick a vertical(s). Can you point me in the right direction? I don’t know if I should try a dating, scholarship, giftcard, etc vertical. I’m guessing some are much better than others. Any help is much appreciated.
Thanks, G
~end thread~

Direct linking is dead! Adwords has changed a lot in recent months. Google uses a “quality score” to determine the cost of bids. This quality score is based on 2 things. The “ad” and the “landing page” where you send potential buyers. They both have to be highly relevant, especially for the “search” network. The content network is a bit more liberal. You can find a detailed explanation here: http://mblikes.info/adwords.html
Hey Matt – thanks for your thoughts… I respectfully disagree that direct linking is dead. Yes, it has become more competitive but it is alive and well