Ryan Deiss
Ryan Deiss is a young, innovative marketing guru and software developer who has found success creating products that helped online marketers optimize and simplify their work. He first appeared in the Internet marketing field in 2001. His first product, the Opt-In Automator, creates pop-ups that look like JavaScript warnings so they grab the attention of visitors. Deiss, pronounced “dice,” has achieved fame with these sort of creative, tricky software developments that help online marketers attract and hold their audience’s attention. Since then, Deiss has expanded his ventures to include ebooks and training kits, expanding his online presence to include most popular social media websites.
While a large amount of online marketing gurus advise using Pay Per Click systems like Google’s AdWords to make money, Deiss mostly advocates using list building to bring in clients. To this end, most of the programs he has created have been for drawing in list subscribers and finding ways to get site visitors to opt in. Similarly, most of Deiss’ books have been focused on training readers to use list building to make money by attracting site visitors and convincing them to sign up.
Openly admitting that some of his projects have failed, Ryan Deiss asserts that Internet marketing is like any other business venture in the sense that it will take some trial and error before a novice picks up the tricks of the trade. He claims there is plenty of money to be made online but it does take work and, most importantly, knowledge and experience. In fact, one of his products is a copy of what he calls his “profit diary,” or his personal record of all his projects, the successes and failures, and his feelings about the experience of each.
After finding success with his genius software products, Deiss began compiling his knowledge and marketing expertise into ebooks. In the early 2000s, Deiss debuted his writing skills with The Great Ezine Experiment and Secrets To Cashing In On Dead Software. The recognition Deiss has garnered through his ebooks and software has made him a popular lecturer at marketing conferences. He has also been leading workshops and marketing courses in person for several years, mostly in Texas. Deiss’ online presence has expanded beyond his product and list building websites to most social media sites. He has a thriving blog, Internet Traffic Report, that he updates frequently with relevant Internet marketing news and the latest on rising trends. Deiss also has a Twitter account with over 20,000 followers that he updates throughout the day.
Following the hottest trend in Internet marketing today, Deiss is focusing his energy on moneymaking opportunities through social media platforms such as Facebook and Twitter. Some of his latest projects have been creating a Social Media Management program, getting beginners started making money by publicizing online for small businesses. Deiss has always spoken out strongly against Google AdWords, one of the most popular Internet marketing programs, claiming there are easier ways to make money. Deiss continues to hold this opinion but has started promoting using Facebook ads as a reliable Pay Per Click moneymaker. Another of his recent projects is a video series to get beginners started on the Facebook ads markets.
Ryan Deiss presents himself as an average guy whose work ethic and creativity has been key to his success. Compared to many online marketing icons, Deiss’ online persona is approachable and easy to relate to. He freely talks about the life he shares with his wife, Emily, and their three children, Jonathan, Joyce and Ruth, in Austin, TX. He has made YouTube videos not only to promote his products and market strategies, but also to prove that he is a real, live person. In his videos, he is relaxed and interacts with the camera casually, making jokes and talking nonchalantly. Because of this self-assuredness and laid-back attitude, Deiss’ popularity continues to grow. Today, his online services and information sites are some of the most comprehensive and innovative available.
