Perry Marshall
Perry Marshall is a popular Internet marketing consultant whose marketing products introduce online entrepreneurs to Pay Per Click marketing, Google AdWords in particular. He is often referred to as the most respected and knowledgeable consultant on Pay Per Click marketing strategy, having coauthored both The Definitive Guide to Google AdWords and The Ultimate Guide to Google AdWords. Marshall’s seven-person team includes his coauthor and AdWords expert Bryan Todd. Both Todd and Marshall offer individual coaching over the phone and in-person trainings for groups.
Based in Illinois, Perry Marshall’s products include a print newsletter, ebooks, CDs and DVDs. While Perry Marshall coaching products focus on marketing through Google, the concepts discussed can be used for all Pay Per Click marketing programs. Marshall also shares tips and tricks on his regularly updated blog, often posting cheat sheets and short guides to specific marketing concepts along with his blog entry. Marshall has been following the rising impact of Facebook ads and has started gearing many blog posts to Facebook Pay Per Click marketing strategy in particular.
The Definitive Guide to Google AdWords is Perry Marshall’s first ebook, coauthored by his resident Adword expert Bryan Todd. The Definitive Guide is an in-depth guide to get the marketing novice started and further educate the veteran. Marshall originally wrote The Definitive Guide to demonstrate a marketing route that avoided the popular keywords that were rapidly becoming expensive at the time. The book comes with worksheets to determine ideal AdWords marketing strategy, making it a great resource for beginners. He has revised The Definitive Guide as Pay Per Click marketing trends have changed and today, at 205 pages, it’s still his most popular product.
Marshall followed up his Definitive Guide with The Ultra Advanced Google AdWords Strategy, taking marketing principles to the next level. Too complex for beginners, this book gives established online marketers the tools and information they need to increase their sales. While the marketing concepts in this second book are similar to the ones in The Definitive Guide, the strategies Marshall presents in The Ultra Advanced Google AdWords Strategy are more developed and intricate, showcasing Marshall’s thorough knowledge of his topic.
To a smaller degree, Perry Marshall also offers copywriting guidance. In his free whitepaper course, Marshall breaks down what effective copywriting looks like. He uses his own experience in writing for both his business and marketing ventures to advise beginners on creating compelling articles that can sell products. For marketers who are ready to move beyond his introductory course, Marshall wrote The Definitive Guide to Writing and Promoting Your White Paper. This book, available in hard copy and ebook, takes basic copywriting principles to the next level and comes with audio CDs or files to accompany the text. For an additional fee, Marshall also offers a consultation specifically on writing whitepaper for those who are seeking one-on-one guidance alongside The Definitive Guide to Writing and Promoting Your White Paper.
Perry Marshall has a BSEE in Physics and worked as an electrical engineer before getting into Internet marketing in the early 2000s. He was inspired to start designing marketing products when he found the marketing knowledge he’d gained from his previous job not only made sales boring, it didn’t work very well. His current company is based on the marketing concepts he discovered in the process of throwing out all he’d been taught and figuring out what made sales fun, challenging and profitable. A Christian, Marshall bases his personal business plan on his own religious principles. Today, on top of creating his marketing products and consulting as the president of his company, he also writes ebooks and lectures.
The marketing products and services Perry Marshall offers are widely considered some of the best available in the Pay Per Click field. As a consultant, he is considered friendly, smart and honest. His products are known to be easy to follow regardless of past experience with Pay Per Click marketing or Internet marketing in general. Step-by-step guides and real-life examples help readers relate to and understand the material, while his real-life assistance helps advanced marketers increase their earnings.
