Marlon Sanders
Marlon Sanders’ Marketing Dashboard has become one of the most innovative products to hit Internet marketing in some time. Instead of giving you pages and pages of information to read and figure out, with nuggets of information hidden among paragraphs and paragraphs of hype, you just get one page to look at.
The Marketing Dashboard takes you through the Internet marketing process one step at a time. You can get your system up and running quickly. Instead of having to make a bunch of complex marketing decisions, you follow the instructions, and your marketing solutions become a snap. The instructions are easy to read and user-friendly.
As is the case with so many of the superstars of Internet marketing, Sanders started out in copywriting, and earned recognition as a superstar so quickly that his services skyrocketed in value — and all of a sudden, his ideas became a hot commodity in the marketing industry.
Sanders started out writing materials for direct response advertising. That means that he put together the direct mailing copy that people get stacks of every week. But instead of throwing away what he wrote, people kept it. And they made purchases.
Today, Sanders specializes in the seminar and information product business. He will mentor you on an individual basis, but only if you have at least $10,000 to spend, and he will charge you $750 per page to write marketing letters for you.
Besides, if you buy into his system, you can earn more money than you know what to do with, after you spend a lot less than you would to have him tailor your marketing campaign.
His slogan is this: “Simple, proven ideas that make you money.”
His ideas work, they are fairly easy to implement, and you will walk away with some income. That is the lasting theme of all of his seminars and courses.
Internet marketers have used these techniques to transform just about every area of their businesses. One marketer used a simple idea from one of Sanders’ seminars to get a 500 percent increase in opt-ins for his email marketing list. Another marketer wrote him a letter saying that his formula was worth at least 20 times what he was charging for it.
So yes, Sanders makes a lot of money selling his marketing advice. However, his clients are making a lot of money too — making their investment more than worthwhile.
Sanders’ Marketing Dashboard covers every element of your marketing program, from start to finish. You won’t need to go to any other marketing sources once you have finished the set of tasks on the dashboard. And it’s not just for beginners — some of the more advanced elements of Web 2.0 (blogging, social media, and so forth) are a part of the dashboard.
If reading a bunch of text isn’t for you, you also get screen captures to show you what to do on your own computer. And finally, you get free trials of the latest marketing software applications that will help you run your business efficiently.
And if the dashboard is not enough, Sanders has come up with some other products designed to get your operation back on track – or out of the gate with a bang. His book, “The Overwhelm Cure,” is perfect for people who are new to the business and feel like they are way in over their heads. One of the biggest obstacles that Internet marketers face, at least initially, is the information overload — video marketing, email opt-in lists, RSS feeds, blogs, and so on — it is a lot to process, and this book helps readers sort out what they need from the extra hype.
