Ken Evoy

Ken Evoy founded SiteSell and is now the Chairman of the Board. SiteSell manages Site Build It! 2.0, a hosted system for helping marketers build their own web-based businesses, that has over 40,000 members. His niche is the “small small businesses” that are out there in cyberspace, looking to tap into the profits from the “clickstream.”

Evoy has also written a complete series of “Best on the Net” books with tips for successful ecommerce that have received glowing reviews. He has also developed courses for businesses with between 1 and 10 employees that focus on online sales to bring in profits.

Evoy’s primary innovation is the idea of “pre-selling” with strong content. By building trust in website visitors with compelling copy that gives value to the user, marketers will find that customers are more likely to buy the first time — and to keep coming back to buy more.

SiteSell isn’t Evoy’s first successful enterprise. During the 1990s, he operated one of the most successful toy design companies in Canada: Isovoy. His company holds licenses to over 20 unique toy creations that he designed between 1985 and 1998. Before Evoy was in marketing and sales, he was an emergency room physician — in fact, he was one of a group of three that trained 200 doctors in a new EMS training facility in Montreal.

Evoy’s next successful venture came with his entry into penny stock investing. After considerable research and some success with his own money, he wrote his very first strategic resource: PennyGold. He sold this book exclusively online until he had sold 1000.

This book gave Evoy the idea to take knowledge from investments and apply it to Internet marketing, which led to his first affiliate marketing resource, Make Your Site Sell. He has come out with several follow-up infoproducts: Make Your Knowledge Sell, Make Your Words Sell, Make Your Price Sell, Make Your Net Auction Sell, and Make Your Content Presell. From there, Evoy started SiteSell and the Site Build It! affiliate marketing system.

In the time since Evoy’s move to marketing, he has helped over 100,000 entrepreneurs find their way to affiliate marketing success of varying degrees. His email newsletters have over 300,000 subscribers. He spends most of his time helping clients on an individual basis, as opposed to appearing at four- and five-figure fee seminars.

Site Build It! focuses on four core ideas: Content, Traffic, Presell, and Monetize. These ideas feed into each other, like a set of dominoes falling and knocking the next ones down. And the principles behind Evoy’s concept are simple, once you think about it. Content is the key behind every successful Internet marketing campaign. If you give people something valuable to read and to see, they are more likely to buy from you. People won’t linger on websites that look like a kid launched them, and they won’t read boring text. They definitely won’t return to a website like that. This is why content is so important for anyone looking to build an Internet business. This is where the idea of “Traffic” comes in. If you have great content, and your SEO work is solid, people will be stopping by your website all the time. Traffic is vital to bringing in revenue — no visitors, no purchases, no profits. Content also helps your website “Presell” the products you want to move. If your website has developed a following, you have a group of customers who trust you, and who like your website. That means you will be selling to most of them. And that’s where “Monetize” comes in — sales mean profits for you.

If you look at the SBI! website, you can see his personal vision: “You are not a ‘customer’ at SiteSell… You become a valued member of a focused family of successful business people.”

This vision informs every step that Evoy has taken to put together the SiteSell program. He keeps a close eye on his forums, contributing every day to help members who have questions or concerns. If you compare the price of the SiteSell program to other affiliate marketing systems, you’ll see that it’s actually quite reasonable. The products are informative and accessible to users at every level of experience. With his products and tools at work, your affiliate marketing business will be set to take off!