Gauher Chaudhry

Gauher Chaudhry is a Canadian web marketing guru who focuses on cost per action (CPA) advertising strategies instead of the popular pay per click (PPC) methods. One of the draws of CPA marketing as online work is that the marketer remains separate from the product and doesn’t have to have a product in their possession, but simply runs the advertising side of the product sales. In fact, Chaudhry coined the term Traffic Brokering Business to describe CPA marketing because the primary focus of CPA is directing Internet traffic to sales sites. Chaudhry has been working in Internet marketing for over a decade and is currently known as one of the top CPA marketers around.

In his 12 years of Internet marketing work, Chaudhry has made millions of dollars. He first appeared online in the early 1990s after graduating from Ontario’s McMaster University with a degree in commerce. Chaudhry worked as an accountant after graduation, a nine-to-five job that equipped him with a knowledge of spreadsheets and a love of numbers that helped him make to the transition to online marketing later on. Today, he continues to make the majority of his income as a CPA marketer and not as a consultant or marketing guru.

Chaudhry lives in Mississauga, Ontario, a suburb of Toronto, with his wife and children. In May of 2010, Chaudhry posted an entry on his blog, Marketing For The Present With An Eye On The Future, that his four-year-old son, Shaan, had been diagnosed with leukemia a month earlier. Chaudhry canceled all his speaking and training engagements to spend time with his son and family. As of June 2010, his son continues to be in remission. Chaudhry also writes children’s books about a Muslim family living in the Western world, similar to Chaudhry’s own wife and children. Hamza’s First Fast is the first in this series of books helping Islamic kids understand different aspects of their religion. His second book, Hamza Learns Wudu, explains the importance and meaning behind the Islamic washing ritual known as wudu.

Chaudhry’s early start in Internet marketing made him a CPA pioneer, helping establish the first transitions between PPC ads and CPA websites. Before quitting his day job and before he started working in CPA in particular, Chaudhry wrote ezines. By selling advertising space in these mini predecessors to ebooks, Chaudhry made decent money and began his Internet career. Unfortunately, the time requirement needed for his ezines was too great when he was also still working as an accountant. Around this time, Chaudhry discovered affiliate marketing and finally found an online business that made enough money for him to quit his accounting job. While working on advertising for one of his affiliate products, Chaudhry added an ad for a CPA offer. When that ad ended up getting more traffic than the affiliate product it was promoted beside, Chaudhry knew he’d found his new job. After five years of doing Internet marketing alongside his accounting job, Chaudhry was able to quit his nine-to-five work and dedicate himself fully to CPA Internet marketing.

Since this accidental discovery of what he does best, Chaudhry has not only continued his own CPA work but has also branched out to teaching others. He produced both Pay Per Click Formula and its follow up product, Pay Per Click Formula 2.0. While Pay Per Click Formula was written to get beginners into the field, 2.0 is a more comprehensive guide to CPA marketing. Chaudhry’s latest release is his 89-page report, Insider’s Guide to CPA Marketing Profits, which he is giving away free. This product provides information similar to what Chaudhry wrote in 2.0 but focuses more on specific tactics than on the CPA field as a whole. Chaudhry even branches out from CPA and details other free, effective ways to drive traffic to a site. Reviews of Chaudhry’s products note that while his writing is thorough, the concepts he begins with require some prior basic CPA and Internet marketing knowledge to fully grasp the idea. Chaudhry’s products are more expensive than most Internet marketing products and also require the user to have a substantial amount of money to invest in CPA up front.