Frank Kern

Frank Kern is the founder of the Mass Control 2.0 Marketing System. The appeal of Kern’s system comes from the huge results that such techniques as the “Howitzer Method” promise, including dominating niches and audiences to bring in huge amounts of money in a very short amount of time. According to his website, you will be shocked at how quickly the system takes off for you, and how easy it is to start and to maintain.

Not very many success stories are willing to be honest and open about the failures that they endured before they found the winning combination for their businesses.

But then again, Frank Kern isn’t like a lot of the other Internet success stories out there. To hear him tell it, he oversaw the downward run and death spiral of a used-car dealership, a commercial roofing and repair business, a company selling underground fences for dogs, and a merchant bank card processing system.

And then he followed that up with his adventure with Instant Internet Empires, which not only flopped but became the target of a lawsuit that took the last of his assets.

Frank has boiled the secret of success down to what he calls two “magic powers.”

The first of these is “the ability to get started.” That doesn’t sound particularly earthshaking. After all, it doesn’t involve a secret way to use Macromedia Flash or an HTML trick that will get you instant email marketing lead lists every time you open Internet Explorer. It doesn’t even involve anything that has to do with technology.

It’s an ability that is as old as time itself. And the more you grow technologically, the more hurdles there are between you and the actual starting date of your business. After all, you have to choose a particular ISP and email provider; you have to choose your speakers; you have to choose a company to host your website; there are hundreds of small decisions that an Internet marketing business owner has to make before going live.

If you’re finding that all of these little decisions are piling up and keeping you from hitting the starting line, Frank would ask you a very important question: Are you really bogged down in all of those details, or are you just scared?

If you were scared, you wouldn’t be the only one. After all, you may be leaving a secure career behind to pursue your dream of Internet income. You may be leaving behind an office for the spare bedroom in your home. You may have sold your wife and kids on the new life that you will all be starting. And all of this represents risk.

And while risk can bring rewards, and handsome ones at that, risk can also bring failure. It certainly can bring fear. And you will fail in some ways at first. The initial materials you put out, and the first home page you launch, may look terrible — may need a lot of polishing.

The second “magic power” Frank discusses is the “ability to get back into the ring.” In other words, how do you respond to failure? Do you curl up like an armadillo, or do you get right back up and start swinging again?

Here’s the deal — Kern argues that you will fail at times. You will have terrible months. Maybe even terrible quarters. But if you keep getting back up and swinging, those will decrease in number, and then just vanish. You will get the wind yanked out of your sails. Will you just stay out there on the sea, or will you start rowing until the wind picks up again? This is the motivational end of Kern’s materials, and he positions his Mass Control Marketing system as the way to overcome those setbacks.