Infusionsoft

• Do you own an Internet business that is still in the small phase, but ready to explode?
• Does your email marketing list have more than 500 prospects and customers?
• Is email marketing your main method of communicating with contacts?
• Are you at or above the $100,000 mark in annual revenue?

Then you’ll want to look at Infusionsoft — email marketing 2.0 for the small-business owner — as a tool to take you to the next level. The most recent versions even offer compatibility with Microsoft Outlook, making your email marketing campaign even more flexible.

How does Infusionsoft work? There are three elements to the program that, put together, set it apart from the competition when it comes to email marketing tools.

Focus Your Email Marketing

Infusionsoft offers a user-friendly form builder that lets you choose the fields to capture, and then gives you the code that you will need. When users populate the forms, their information goes right to your Infusionsoft database.

This database helps you plan which parts of your prospect and customer base should receive your carefully designed emails. You can separate your target audience on the basis of the information they have put in forms, other messages that they have opened, other products they have bought, and where they live.

You get a clear report on rates for opening, opting out, clicking, and bouncing, for every message you send out. You can even see the list of responses by individual.

Now that you have a focused audience, what about the design of your emails? When you upload your logo to Infusionsoft, and use their tools to pick the color and design that you want, just add your content and you are in business.

This takes autoresponding to the next level. The automation at work in Infusionsoft removes the impersonal element from autoresponders, as each user’s forms and responses to emails form and shape your campaign.

Integrate your CRM

Infusionsoft will let you bring in all of your contacts from 1ShoppingCart, ConstantContact, and AWeber and make one list. Even if you are still working from an Excel spreadsheet, Infusionsoft is ready to take you to the next level. You can organize your contacts by any field that you can imagine, and you can open access to all of this information to your employees as well.

The best part of this integration process is that you know EVERYTHING about your customers. Do you want to know how your last email was received? Want to know who opened it? How are your follow-up networks buzzing? Who is your biggest buyer? You’ll have all of the information you need about your customers and other contacts at your fingertips.

Expand beyond email

You can use Infusionsoft to communicate with your customer base through a wide variety of media. Want to try snail mail? Shoot out postcards to your target segment. Put “Welcome, New Customer” letters into the mail box. Send out your latest promotion via fax — or voice mail. There are as many options as you have customers.

Don’t let any more customers pass your website by. Watch the free demo at http://www.infusionsoft.com to see if the program won’t take your Internet business to the next level. You can even try the system out for 15 days for free — no commitment needed. Check it out today!