Eben Pagan

Eben Pagan is one of the marketing experts I admire most. He has a unique ability to synthesize complex information into actionable content. I have had the good fortune of being invited to Eben’s private Green Room event both times he’s held it. There I was able to meet and network with other top marketers; in fact, I met ChrisX, who became my launch partner for Shadow, at the first Green Room .

I find that everything Eben produces is of exceptional quality. I highly recommend his programs, conferences and materials to you if you are looking to increase your productivity or are seeking to build a long-lasting business.

Eben began his career as a professional marketer in the real estate business, boosting his sales by implementing direct marketing tactics in his West Coast real estate sales venture. He later went on to form DoubleYourDating, one of the most successful dating advice companies today.

His first seminar was done in a small room with Eben’s friend manning the video camera.

His newsletter was designed to answer questions and send people toward his products for more information. He wrote it with the aim of having the best free newsletter in existence.

Today his email newsletter for the dating company reaches approximately one million subscribers.

Using affiliates: Eben Pagan is extremely generous with the affiliate commission for the ebook. He actually can afford to pay more than the actual price of the ebook to some affiliates since he knows that he creates quality products that help people, and the customers that buy the ebook will want more of what he has to offer on the “back end.”

That means that he has more expensive products related to the first one the customer buys. And the first one was so good that the customers will want the next step.

Eben Pagan often extends the “free line” — content he gives away to show the quality of what he does. As his business expands, he keeps giving away more and more since the business he has built has a solid foundation. That is somewhat like a huge company being able to undercut a smaller company simply because they have the resources. It also provides quality free information to the public. By putting great content out there and not charging, the potential customer assumes that paid content is even better. So it is a very effective strategy.

His business training programs include:

• Guru Blueprint (Guru Blueprint Bonus)
• Get Altitude
• Guru Mastermind
• Get Ignition
• Wakeup Productive

And the newest one will be Guru Blueprint, launching June 1, 2010. He is the host of the Green Room, creator of GetAltitude, Wake Up Productive, Guru Masterind and Ignition.