As I mentioned a few weeks back, I’ve been expanding my business a bit into other areas. But just this week I am coming back to my roots in ppc. I have made the most money with ppc and I am certain that you can turn a profit as well. As I have been building my campaigns, I jotted down a few tricks I use to maximize my profits and want to share them with you. I hope these are useful.
When bidding on a two- or three-word phrase, always bid on the same words with no spaces. This can be huge. Lower bid prices are highly targeted. For example, if you’re bidding on “acme roadrunner traps,” I would also bid on “acmeroadrunnertraps.”
It sounds dumb but people do type things like this into the search engines and way less people bid on terms like this. BTW, I would also bid on “acme road runner traps” (notice I put a space in between “road” and “runner”? I do this when bidding since I know many searchers will type in their search this way. Oh, I would also bid on “acme roadrunner trap” (no s).
You’re probably getting the idea now… try to think like someone doing a search. Also consider adding the words “buy” and/or “purchase” before and after the keyword phrase. Example: if you are bidding on “acme roadrunner traps,” also bid on “buy acme roadrunner traps,” etc. Very targeted clicks. What other keyword variations can you come up with?
My friend emailed me yesterday asking how to get started in affiliate marketing. Here’s what I told him (whole thread below):
~begin thread~
Direct linking? Ok, I’d go to Google and type: (some subject matter) affiliate program
examples are:
real estate affiliate program
soccer affiliate program
recurring affiliate program
You get the idea. I’d choose 2-3 of these searches so you have 2-3 markets you’re trying out.
Then I’d join 5-10 independent affiliate programs (that are not part of a network like cj.com or clickbank or whatever) from each of these markets.
Then use Google shadow [you can do this manually too, it'll just take longer] to write ads for them and bid $1 or so as long as you are keeping your keywords really tight (like product name, author name, etc for now) — be sure the merchant allows you to bid on these
Then turn off losers (100 – 150 clicks, no sales), quickly adjust bids on those that get sales to aim for $1 spent to make $2 ($1 profit). Be sure you have your daily budget set to a number you can afford.
What do you say?
On March 30, 2010, at 4:04 PM, Gxxxx wrote:
Direct linking to start because my knowledge is limited.
Thanks, G
On March 30, 2010, at 3:53 PM, Tim Houston wrote:
yo Gxxxx — are you looking to direct link or build out a site?
Tim
On March 30, 2010, at 3:40 PM, Gxxxxxx wrote:
Hey buddy, I’m trying to get my feet wet with this real affiliate marketing stuff and I’m struggling to even pick a vertical(s). Can you point me in the right direction? I don’t know if I should try a dating, scholarship, giftcard, etc vertical. I’m guessing some are much better than others. Any help is much appreciated.
Thanks, G
~end thread~
